Search Case Solutions Search for: Will the traditional approach of positioning is enough? Smruti Ranjan Mohanty , -Assistant Engineer. Three sets of questions were prepared ranging from self-concepts of consumers, 3. Xylys case study solution 1. No notes for slide.

Ramesh Kumar, Kasturi Baral Source: If you continue browsing the site, you agree to the use of cookies on this website. Xylys had to capture the minds of the consumers in India and change the perception of associations related to the Swiss tag which the consumers thought had quality, precision and premium. No notes for slide. How important was the “Swiss” label? See our User Agreement and Privacy Policy.

Xylys was a brand of high-end watches launched by Titan few years ago, the brand was to create a unique perception among consumers. Three sets of questions were prepared ranging from self-concepts of consumers, 3. Like Us and Get Xylys watches case study To the Indian consumers, the high price of Swiss watches has helped them to realize the value of Indian brands, particularly of Titan, which offers equivalent quality, but at lower prices and with better distribution and service. Show related SlideShares at end.

HMT was the first one to start the watch manufacturing business in India in and this was followed by Titan industries ltd. Xylys watches case study self-concept of matter consumers of luxury brands watches? Xylys was a premium watch brand established by Titan several years past; the brand was aimed at developing an understanding that is distinctive among consumers. See xylys watches case study Privacy Policy and User Agreement for details.

Tissot had a wide range of watches ranging from Xylys watches case study, sport to heritage and the price spectrum was wider than that of Xylys. Luxury watches were bought for their symbolic and experiential benefits as opposed to their functional ones, it was considered as sophisticated brand.

Xylys a premium brand of watches Titan launched a few years ago, the brand was aimed at creating a unique perception among consumers. If you continue browsing the site, you agree to the use of cookies on this website. The competition for Xylys brand was from established brands such as Seiko and Tissot. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.

Unless buyers and potential buyers of premium watches carry any specific xylys watches case study images of such watches? Certain methodology was developed to analyze and link several aspects of consumer xylys watches case study, and to compare users and non-users of premium watches.

Are you sure you want to Yes No. Case Study Analysis Solutions. The challenge was to create and shape a perception unique to the brand. Now customize the name of a clipboard to store your clips. The case delves into behavioral theories which are significant from the perspective of brand perception of high-end brands.

Heritage, glamor and technology is a combination of factors that have been associated with luxury watch brands universally. Xylys case study solution 1. It is a style statement for xylys watches case study who stand xylys watches case study from the crowd. RetailLifestyleBusiness. Heritage, glamor and technology combination of factors that have been associated with the luxury brand watches universally. This was necessary to get some idea of the unique aspect of self-awareness of consumers?

Full Name Comment goes here. Their target was the lower spectrum of the luxury watch segment. Xylys had to capture the minds of the consumers in India and change the perception of associations related to the Swiss tag which the consumers thought had quality, precision and premium. Cafe Coffee Day Sensory Branding: It is targeted at new generation achievers who go beyond the obvious, who know who they are and set their own standards and live by their own values.

There was a transformation in the watch industry as it started as a xylys watches case study keeping instrument but later on became a fashion accessory, owing to lifestyle changes. Unless buyers and potential buyers of premium watches carry any specific stereotypical images of such watches?

Xylys case study solution

They should come up with mid premium segment as a percentage of buyers between Rs is much more as compared to the most premium xylys watches case study. Benefits rather than just functional benefits. He made several aspects of marketing mix strategies in the past to deal with different types of challenges. The new identity reflected attitude, lifestyle and personality.

The liberalization of markets, the growth of disposable income, the impact of the Western way of life, and the need for a new generation to identify for themselves some of the reasons for the growth of this category of luxury watches in India.

You can change your ad preferences anytime. While had several brands of watches are sold in India at different price points, the task of leading Indian company Titan Industries, which has made great strides in the watch market in the last two decades successfully implement brand luxury watches. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

They should stick with those people who are obsessed for their lifestyle, personality. Titan was a leader in organized quartz analog segment and wanted to forge into the premium segment since luxury watches had a special appeal and was relatively untapped in the Xylys watches case study market especially being dominated by the swiss players.

He was facing tough competition in the premium segment and had formulated several marketing-mix strategies in xylys watches case study past to face xylys watches case study challenges.

Xylys case study_analysis

Manoj Chakravarti, Senior Advisor, Titan Industries reflected on his 28 years in the watch industry, both in India and abroad, as well as under Xylys, premium brand watches Titan, and its foray into the Indian market. This hampered the growth of luxury segment watches in India too but this was compensated by the growth in the economical segment. There was xylys watches case study significant 2.

Successfully reported this slideshow. The liberalization of the exposure to western lifestyles markets, the growing disposable income, as well as the requirement for the brand new generation to set up an identity for itself are a number of the reasons for the xylys watches case study of the high-end watch group in Xylys watches case study. Glamor Tradition and technology were a mix of elements which were correlated with high-end watch brands.

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Watches were classified as: Full Name Comment goes here. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.